OWASP Vancouver

We’re excited to feature Jenn Gile, Director of Product Marketing at Endor Labs, at this meetup, who will deliver an insightful session titled “How to sell your soul, err, your security program”
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Session Overview: Security has a branding problem. We’re the “department of no,” the cost center, the team leadership side-eyes when budgets get tight. But here’s the thing—it doesn’t have to be that way.

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If you’d like to get better at selling your program, there’s a lot to learn from what might sound like an unlikely source: Marketing. It’s time to steal a page from marketing and start selling security like it’s the hottest product in town.

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It’s a marketer’s job to sell the business, and the best marketers do it by deeply understanding buyers — from hopes to woes — and then designing programs around appealing to their needs. But that’s not all; they also have to show that marketing is money well spent. In this session, we’ll cover how you can use marketing skills to change the way your security program is perceived, to get more buy-in for security initiatives, challenge your own assumptions and prioritize more effectively.
Great marketers don’t just push products—they get inside their buyers’ heads, craft messages that hit home, and prove ROI. Security teams need to do the same. If you want leadership to take security seriously, stop selling fear and start selling value.

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In this session, you’ll learn how to:

• Understand your stakeholders like a marketer. Want a DLP control? Figure out what keeps Sales up at night. Pushing AppSec? If you don’t understand how developers ship code, good luck getting past the backlog.
• Craft messages that make people care. Security wins aren’t just about reducing risk—they’re about accelerating the business. Learn how to frame security in ways that get execs nodding instead of glazing over.
• Align security with the metrics that matter. Leadership doesn’t care about your vulnerability count. They care about shipping faster, reducing costs, and staying out of the headlines. Speak their language, and you’ll get more than just approval—you’ll get a budget.

At the end of the day, security is only as valuable as the buy-in you get. Sell it right, and you won’t just keep your budget—you might even get a bigger one.

Join us for the OWASP Vancouver: Blocking with Confidence and TRACE: a tool for supply chain security!

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